the book
Scrum Mastery
Become a Great Scrum Master
A practical guide to becoming the kind of Scrum Master who creates engaged teams, removes obstacles, leads cultural change and delivers real value.
Drawing on twenty years of practical coaching experience Scrum Mastery goes beyond process compliance to explore what it really takes to become a servant-leader who leverages the power of Scrum to create real change.
Serve the Team
Remove impediments and help your team thrive
Improve continuously
Foster a culture of learning, experimentation and adaptation
Lead with impact
Be a trusted leader who builds engagement and delivers results
the book
Become a great Scrum Master
Great Scrum Masters do more than run events. They build trust, unlock potential and help teams become so much more than the sum of their parts.
Geoff has pulled together 20 years of experience into his RETRAINED model to share the skills that help make up a great Scrum Master.
Respected
Enabling
Tactful
Resourceful
Alternative
Inspiring
Nurturing
Empathetic
Disruptive
Understand the Scrum Master role more deeply
How to increase team engagement and ownership
Navigate organisational resistance and dysfunction
Coach more effectively in everyday situations
How to foster creativity and collaboration
Strengthen facilitation, observation, and intervention skills
Create conditions for real agility rather than superficial compliance
Practical insights. Real impact.
This book is for practising Scrum Masters who want to move beyond facilitation and into real agile leadership.
It’s also for Agile Coaches and team leaders who support Scrum teams and want a clearer understanding of what great Scrum Mastery looks like in practice.
It’s for you if:
- You’ve realised that simply “doing Scrum” isn’t enough
- You struggle with disengaged teams or unproductive ceremonies
- Your role feels fuzzy, underpowered, or misunderstood
- You care about servant leadership but aren’t sure how to live it daily
- You want to grow from competent to genuinely impactful
Who It's For
Current Scrum Masters
Strengthen your impact and grow your confidence
Aspiring Scrum Masters
Prepare yourself for success in the role
Team Leaders
Understand how to support your Scrum Masters
Agile Coaches
Support and nurture the Scrum Masters in your organisation
reviews
What Readers Are Saying
Most books rehash well-trod territory and I don’t finish them any wiser. I am positive I will be referring back to this book for many years
Mike Cohn
Agile Alliance and Scrum Alliance co-founder
There are many books that talk about the Scrum process and the role of the Scrum Master but Geoff's book covers the gamut of skills and situations that a Scrum Master needs to work with and in. Geoff writes in a very comfortable style and I personally found this an easy read.
Amazon Customer
Fantastic! Whether you are a Project Manager, Business Analyst, Product Owner, Scrum Master or just a functional team member, this book is useful! Very useful!
Clearly written, good examples and more importantly, this book is accurate! There are very clear characteristics of a functional team, and these are described in here!
Anastasiya Amazon
Get Your Copy
Available in paperback, hardback, Kindle and audiobook
Bulk orders for teams and organisations available.
