Most products fail.
Even great products sometimes don’t find a market. Most change efforts fail, not because they are wrong but because they haven’t found their equivalent of Product-Market fit and crossed the chasm.
If you are trying to lead a change of your organisational culture or ways of working then thinking like a product manager could be what you are missing.
Leadership and agility coach Geoff Watts, who has spent 20 years supporting agile professionals, will explain that essential techniques from the world of product management are needed for any change effort to be successuful - whether you are leading this from the top or from within.
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