
Great teams aren’t an accident.
They are consciously nurtured into SQUADs.
Team Mastery introduces the SQUAD framework and 50 tangible milestones that help teams grow deliberately — building the habits, behaviours, and mindset that turn good teams into truly great ones.
If you’ve ever been part of a great team, you know the difference is exponential. Energy is higher. Progress feels smoother. Outcomes are stronger.
And yet, in complex environments, truly great teams are rare.
Drawing on years of experience across software, product development, healthcare, and sport, Geoff Watts identifies five characteristics consistently present in exceptional teams:
Together, these form the SQUAD framework — a practical lens for understanding what team greatness looks like in action.
But this isn’t just a model to admire. Team Mastery outlines 50 concrete milestones: observable behaviours, practices, and achievements that teams can work toward, measure, and celebrate. Whether you’re building a new team or refining a high-performing one, these milestones provide a structured, step-by-step roadmap.
Greatness isn’t a fixed state. It’s a continuous journey of deliberate growth.
This book is for teams — and the leaders who support them — who want to move beyond “working well enough.”
It’s for you if:
It’s ideal for Scrum teams, product teams, leadership teams, and any group working in complex, collaborative environments.
If you believe teams are the engine of meaningful work — and you want yours to grow stronger, deeper, and more capable over time — Team Mastery will guide the journey.
