Process doesn’t build great products.
Product leadership does.
Product Mastery explores what separates great Product Owners from good ones and - SPOILER ALERT - it's not better processes or tools. It's the leadership skills that enable them to be more decisive, ruthless, informed, versatile, empowering and negotiable.
Scrum has become the most widely adopted framework for agile product development. Yet while much has been written about following the process, far less attention is paid to the leadership required to make it succeed.
The difference between a good product and a great one rarely lies in the mechanics of backlog refinement or sprint planning. It lies in the judgement, courage and influence of the Product Owner.
In this follow-up to the bestselling Scrum Mastery, Geoff Watts distils years of coaching experience into a practical exploration of what exceptional Product Owners do differently. At the heart of the book is the DRIVEN model — six essential qualities that underpin product leadership:
Through case studies and practical insight, Product Mastery moves beyond theory to show how these qualities play out in real product environments — where uncertainty is constant and trade-offs are unavoidable.
This is not a book about managing a backlog. It is a book about leading a product.
This book is for anyone who holds — or aspires to hold — accountability for product outcomes.
It’s for you if:
It is also essential reading for Scrum Masters, Agile Coaches and leaders who support product development teams and want to strengthen the product leadership capability around them.
If you want to build products that matter — and lead with clarity rather than compliance — Product Mastery will guide you there.
.svg){kind=small}
